A lot of social masterminds stress the fact that social media is a big cocktail party and while there’s some truth to this, I don’t fully agree; however, I do think that all of our social channels (including LinkedIn) can be compared to different types of events or experiences in our lives.
After sharing an article that stirred up a lot of buzz, I received a ton of mentions and followers on Twitter, some feedback on Facebook and a few connections and messages on LinkedIn. But one specific LinkedIn message stood out to me:
Great job on your post Jacques, I couldn’t agree more. Is there somewhere I can subscribe to receive more of your posts?
I replied and then ended my message with, “Please stay in touch” followed by a “: )”
After I sent the message, I had so many thoughts running through my mind… Was that unprofessional? Are smiley faces serious enough for LinkedIn? Was that unprofessional? …
As everyone does in the social age, I tweeted my thoughts:
— Jacques H. Bastien (@JacquesHBastien) January 19, 2014
Let’s be real for a moment– LinkedIn is serious! It’s all about connections, recommendations, endorsements, etc.– it’s literally your online resume. So far from a cocktail party, I think LinkedIn is more like being a part of the longest group interview of your life.
As a result, these are some things you just have to make sure you’re doing (or not doing) on LinkedIn:
- 1. Make sure you
complete your profile
- with accurate information about yourself. The worst thing you can do is be dishonest about your experiences. The same way that someone can positively recommend you to a friend or colleague, they can also negatively recommend you when mutual connections inquire about you.
- 2. You better
- quadruple check the spelling on your profile. One of
- recently updated her profile to reflect her new position at a growing
- . She changed her position to Chief Marketng Officer.
(name hidden) has a new job,
Chief Marketng Officer at (company hidden).
To make matters worse, I even received an email from LinkedIn that same day letting me know of (name hidden)’s new position. Yeah… someone’s going to take her serious.
- 3. Lastly, leave the personal updates for Facebook. LinkedIn is all about your accomplishments, press mentions, community service activities, awards, publications, and more. It’s
- about your workout progress, your obsession with your new apartment, your child’s good grades, nor is it about your significant other– although I did post about my
But then again, that post had to do with Viral Marketing… so yeah, there’s a thin line! If you’re going on a trip to Vegas? That’s great, save it for Facebook. You’re having a bad day? Sorry to hear that… invest in a diary
I could go on and on with a laundry list of things not to do on LinkedIn but I’ll leave you with this: LinkedIn is a tool and when used right, it can make you look very attractive to whomever you’re targeting at the moment. Treat it like your digital resume. Make sure your profile is polished and always at its best.
My follow-up article will be about Landing your dream job/client, on LinkedIn. Until then, subscribe to the list (on the right).
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